Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!
Optimizing isn't enough. Someone may be very good at search engine optimization but stink at marketing. What do I mean? Anyone can learn the techniques and strategies to rank themselves online, but without a good presentation, information, a good answer, and an effective call to action, your optimization efforts can be meaningless. For example, if you're a "bozo," (and I'm sure you're not) people will most likely click off your page as quickly as they clicked on.
This is particularly so regarding building plots and land and more recently towards agricultural land. With prices of development land being so expensive and with the planning laws allowing the development of a single house just about everywhere, the public's interest has been diverted with an increasing volume towards agricultural land, where prices have shown increases real estate in Marbella. excess of 30% - 50% over the last year alone.
Ask the real estate development. investors you have met and spoken to what you could do to help them. Many investors pay up to $1000 for each property you find that they buy. Just start by asking friends and family if they know of anyone who needs help and get that number. Call that person and check to see if they need to sell, if so, connect them to your group of investors and follow up.
Not knowing or being comfortable with the selling price after purchasing and renovation is completed. This is also known as the "After Repaired Value" real estate company or service. ARV for short.
To better clarify this, I can influence an appraiser to appraise a $200,000 property for as much as $225,000 or as little as $175,000. That's a pretty big swing. And in a tight deal that can cut into your profit margin substantially. I tell my appraisers not to give me any fluff, or what they think benalus marbella is happening in the market place. As Sergeant Joe Friday from the show "Dragnet" always said, "Just the facts ma'am." So if the seller or savvy wholesaler gives you the appraisal, just keep in mind it could also be just another marketing brochure to sell the deal.
If you are focusing on a certain market in real estate, your logo design should reflect that. Whether property investment, vacation properties or residences, you have a vital way of communicating to your target client base with your real estate logo. This increases the chances of business coming. Think how your logo design can work for you now, not what it should be in the future.
Dive deeper into the pursuits of your high net worth clients. This is a requirement for those of you who seek to achieve top-of-mind status in your luxury real estate marketplace.